We are business consulting firm, but we want to differentiate from others. I want my company image to be creative and fun. Please add "We drive diversity in the market place" as tagline.
You go to supermarket and you do not find many varieties. What you will find in Watsons and Guardian are not very different. If you go to shopping mall, you will find familiar brands like Giordano, Bossini and H&M.
The mission of my company is to change this status quo. Give customers more choice by helping my clients introducing varieties.
That's what I mean by "Driving diversity in the market place"
Thank you all designers for great work. I would like reiterate points I want you to be mindful.
Unique and different are the criteria is number one priority. Please surprise me with your creativity.
Alignment with tagline "We drive diversity in the market place" is priority two. Please have your design articulate "diversity = good"
Fun and excitement are priority number three. Please have your design demonstrate "diversity = fun and excitement"
I like minimal flat designs. Probably this is the reason why I like artists like Julian Opie and Michael Craig-Martin. I am not a big fan of shades, gradations and 3D effects.
Please also do not forget "corporate logo fit into overall design" is also important.