Wildland Fire Jobs is a website dedicated to helping people learn about careers in fire. Most of our readership will be young, male, and between 18-34. The profession tends to attract outdoorsy, adventure-seekers who love the idea of fighting fires in the mountains. And I want our style to reflect that spirit of adventure. For background, it might be helpful to google "Smokejumping" or "Hotshot Crew". As far as colors go, I'm pretty open, but greens, browns, reds, and oranges work. Basically, imagine a dark green pine forest in Washington with a fire ripping through it. But again, a lighter brown or khaki color motif with some subtle oranges or reds could work as well. Honestly, I'm open.
As far as designs go. I like mountains. fire. pine trees. big smoke columns. Also, the most popular firefighting tools are a pulaski, a chainsaw, and a drip torch. You could throw a shovel in there too.
The biggest thing for you to understand is that there's a big difference between city firefighting and wildland fire fighting. The uniforms are different. The lifestyle is different. The equipment is different. The fires are different. So a log that might work for a city fire department or something focused on city firefighting won't work for wildland fire.