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How jenniferbx started their logo & social media pack journey
Who are you known as?
The Jen Agency
What’s your company slogan?
(1) Humanizing workplace conflict resolution OR (2) Humanizing workplace conflict resolution with leading edge solutions.
Tell us a bit about who you are and the people you reach
We are a professional firm (legally trained consultants) that assists employers in resolving workplace conflict and human rights complaints.
Target audience are employers - tending to be larger organizations with established human resources departments. Public and private sector employers. While we utilize traditional conflict resolution processes, we are innovative and unconventional. We distinguish ourselves from our competition by combining the law with a sensibility towards the human experience.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The two principals of the business are both named Jennifer. In searching for a name, we came across the meaning of the word "Jen" which epitomizes our approach to our work. As does the term "Agency." The meanings are as follows:
Jen is translated into English as “humanity” or “humaneness.” It is the highest Confucian principle. People cultivated by it are humane individuals who exhibit benevolence and care towards others. They are motivated by a deep empathy for others. What might be called “human-heartedness.” According to Confucius, all people have the capacity to be people of Jen or humaneness mainly because all people are intrinsically good. This is a fundamental assumption of the Confucian worldview – that all people are inherently good and thus capable of operating in a way that is empathetic, humane, and full of care for others. We are promoting approaching workplace conflict resolutions with humanity.
Through cultivation of Jen- of the capacity for empathy, humaneness, deep humanity – a truly higher self emerges.
Agency: a person or thing through which power is exerted or an end is achieved : INSTRUMENTALITY
While this is based on Confucian philosophy, respectfully we are not interested in limiting the logo to an Asian inspired theme.