Kube makes it fast and easy to find activities so families can spend more quality time doing, learning, and creating together. Kube also builds up local independent family and leisure brands, creating more opportunities for family-career balance.
Target audience: families with young children
Brand persona: active, strong, confident, youthful (but not babyish), modern, creative, healthy, spirited, agile, inclusive.
Should evoke motion
Bright colours, non gendered
Square/stacked logo for social media heavy traffic; should lend itself easily to an icon for an app.
I've created a pintrest board with some examples of brands or concepts that I like. I've made a comment on each pin about what I like about it. http://pin.it/zAMV-ZC