(COPY) [ "HOT WITH A TWIST" [The Somers logo and the Remax logo and the office number must be included]
HOT- The word "hot" is synonymous to saying "awesome" or "attractive " or "desirable". For example: "That car is hot." It means the same as "That car is awesome."
PRETZEL- In Philadelphia, the Pretzel is the city's mascot food, if you will and called "The Philly Pretzel". Philly Pretzels are baked and when eaten in their still hot state, are amazing! Here is a link to Philadelphia's tradition of Pretzels: http://www.phillyhistory.org/blog/i…tradition/
TWIST- Every Pretzel has a twist. The word "twist" also has an alternative meaning: "unexpected", "different", "adding a little something special and good".
Therefore Real Estate does not have a direct correlation to Hot Pretzels but the connection will be made by people who view the sign. And in an Industry that is known to be very stuffy and often unethical (not us of course)... this is a humorous message that Philadelphians will be able to figure out.
MESSAGE TRANSLATION: The Somers Team Realtors of Philadelphia are unexpectedly and delightfully awesome like a Philadelphia's comfort food, the soft pretzel.
The Billboard Campaign may lead to developing related campaigns where further art and design will be needed and that means future business for the winning designer. The attached idea is what I had in mind. I attached a few Corporate logos that can be used and our Team Logo for Branding.