Contest entry for cloud-based dentist management software. Client requested the logo to include 3 components; cloud, dental and thrive, and at the same time it has to be fresh but simple (preferably minimal) design.

My design was never minimal let alone simple, and I was trying to run away from the overused tooth.

I wanted to suggest something playful but serious at the same time, therefore the "hidden smile" out of the rocket....it's not obvious in a glance but once seen you can unseen it..