I designed this logo based on 3 elements to represent the Zanarkand philosophy.

1) Mountains to convey: summit, peak, and goals.

2) Path for journey, adventure, explore, moving forward, and the future.

The third element in our logo is the sun & moon in one symbol to represent: memories, day after day, limited time, and experience.

The name Zanarkand is based on a Final Fantasy video game (X) and represents a dreamscape sort of utopia. It is a place, true to oneself and perhaps no one else, that we pine and long for. It is an end goal to visit, see, and experience.

Zanarkand branding is about taking time to enjoy the harmony and ritual of coffee making.