DropDead is a unique clothing store founded by renowned musician Oliver Sykes, lead singer of Bring Me the Horizon. The store is distinguished by unique works of authorship and access to production. All models are made at a high level of quality, and the prices are pleasantly pleasing to the eye. This project was chosen for redesign, because, firstly, the UI looked quite old, and secondly, some shortcomings were made in the UX of the site, not only functional but structural. I slightly changed the structure of the site, added function keys, filters and sorting to the e-store, structured the product card and more. Comparative analysis of stores of similar style, including presentation, usability, and visual solutions I assume that the redesign will improve the usability of the site, and a more expressive and original appearance will attract more customers, which in total will lead to an increase in the number of purchases and % return to the site