This project was created as a submission for a design contest aimed at rebranding. The challenge was to deliver an innovative and visually compelling solution that aligns with the contest brief while showcasing creativity and strategic design thinking.

Key Contributions:
• Research & Ideation: Conducted an in-depth analysis of the target audience, industry trends, and competition to inform design decisions.
• Visual Identity: Developed a cohesive visual language, including typography, color schemes, and imagery, tailored to the contest theme.
• User-Centric Design: Ensured the design was both aesthetically pleasing and functionally effective, meeting user needs and contest requirements.
• Presentation: Delivered a polished final presentation that clearly articulated the design rationale, process, and impact.