Diets Suck is a mobile app that helps people lose weight by building healthy eating habits, one habit at a time.
The brief was telling "it's trying to be bold, in-your-face, tell-it-like-it-is." I thought taking that into the icon design with its simplicity and directness would suit the attitude of the user.
The word "suck" is a very strong word, which is definitely not something you come across the App Store, so using that in the logo would be intriguing. It would be different and bold, that's why I used the orange accent colour of the app, so it's stand out.