The goal on this project was to create a brand identity with a modern and simple look. After my research on other law firm brand identities, my conclusion was that a lot of them have similar motives like scale, column, shield... So my idea was to avoid these choices and create something unique and modern that will make the brand stand out.

The firm name Epperly Elam gives the opportunity to make a creative concept with two letters E. Symbol was created with the same size shapes in a way to represent unity, connection, and creativity. The dark blue color palette represents knowledge, power,
integrity, and seriousness.

Challenge in this project was that one more partner name was needed to be added for the office in Geneva, so another version was created with the name Epperly Elam Fuochi.