I tend to like a logo to capture the direction of the company or firm, but then stand out from the crowd and bring a bit of uniqueness to the design. I have a dark theme and light theme version of the design, and wanted to bring in the elements of the eagle and flag in a more creative/abstract manner. The company name and tag stick to a fairly traditional font to show strength, trust, and I wanted the overall design / eagle to face forward, symbolizing moving ahead.