Language Network were seeking a roll up banner design that has 2 versions that are similar in look but contain the separate text.
This was for a trade show where the booth will have a key position. This banner will be used at the ends of the booth and be the key communication tool for passers by.
Audience:
Healthcare, Legal, Insurance, Government, and Educational Professionals. These are professional and corporate persons.
Style
Even though the audience was corporate, we don't want a traditional corporate style. Language network wanted the banner to stand out visually from similar organizations and be eye-catching.
The style should be clean and simple with use of brand colors. See the brand guide attached.
Language Network liked the use of interpreters as background with gradient colors over them. They preferred images of cross-cultural communication if stock photos were to be used, any persons also had to be smiling in the image.