Each beer has a different taste, different texture, colour, all of these become the beers personality. This is a tangerine wheat ale. When I think of this beer I imagine a laid back personality that enjoys life and likes to relax at the beech. In the package design I interpreted the beers personality. Similar type of design would work for different flavours as well.
The back illustration is the bottom part of the illustration on the front. If the cans are placed on top of each other and every other is facing the other way, the illustration is continuing.