"The landing page should have a nice flow to the information presented. The goal, of course, is to get someone to call or complete a form to request an appointment.

Creative use of whitespace while keeping a nice flow to the information is important. Invite the user to keep scrolling, keep reading until they're convinced to call or complete a form.

Illustrations are likely the preferred default for images. Stock photography is a bit cheesy and we don't have enough great original photography."