We are an ecommerce coffee company with cause branding focused on helping people struggling with addiction both directly and indirectly. We aim to donate portions of proceeds to fund scholarships for mental health/addiction treatment. Our target audience is both people in recovery as well as those whose lives have been affected by addiction.

Update with 2 more days left: Thanks for everyones participation. Looking forward to seeing more creative ideas. I really want to see other creative off the cuff ideas. I truly envision a cloud lifting a figure up whether as a balloon or in other creative ways but I don't know if it can be pulled off. If that can be attempted great please do - I also don't want this request to stifle different ideas.

Industry
Food & Drink