They want a new way of investing money: Needs to be FRESH, needs to suggest an ENCOURAGING FUTURE. Needs to convey TRUST, needs to convey SERIOUSNESS and RESPONSIBILITY.
They want to visualize a "garden of companies" that is animated to grow according to the stock performance. The companies are visualized by their logos. Every company is a "flower". The flowers are "planted after the user selected his/her values.
They wanted to look as friendly as a garden, I workd so hard to edited a lot of the garden , but unfortunately, I ended up not being chosen. Just a finalist.