West End Wednesdays – Logo Design Presentation

The West End Wednesdays logo was designed to be elegant, dynamic, and timeless, capturing the event’s vibrant spirit. A custom script typography was developed, ensuring smooth curves, fluid connections, and strong readability. The sweeping strokes add movement, reflecting the energy of the brand.

The final design is a refined wordmark, balancing sophistication and modernity while maintaining adaptability across branding materials. The logo’s hand-lettered style conveys a warm, engaging presence, making it ideal for various applications.

This project was a fantastic collaboration, and I’m excited to see West End Wednesdays thrive with its new visual identity!