Build the Product label - 250 ml can
TARGETING THE ELITE FITNESS MARKET!
Simple, slick and hardcore.
Recognisable from far so use a unique can colour layout - i.e. like the red bull blue checker behind logo, makes cans identifiable form far without being able to see logo.
Add as least info as possible, must be clean, yet still get the product identity and "hit points" across.
I would like White and Silver Cans with a Black logo and potentially a slice or slither of GRE green on the edge of the blade or font or background design.
An idea for can is to have a "spray of blood" look around the logo which could be GRE green, or stick to a sharp lines of the sword to create a suitable background identifier.
Third we can just use the GRE neon green logo and use black, white and silver for the can and product details.
Get creative, yet apply simplicity as it creates powerful images and meaning.
Use PIRULEN text!
Can design & brand guideline:
Brand colours - metallic gold, black & white.
*FRONT OF CAN - 1st quarter of label”:
LARGE and bold - 80 % of can size : SWORD LOGO WITH VERTICAL WORD MARK.
small and bold : (hit points) - list suitable left side of logo on front of can.
7 amino acids
5 nutrients, minerals & electrolytes
zero sugar (+4 larger font)
small and subtle on front of can: “Lightly carbonated, Serve chilled, 355 ML”
*middle of can - 2nd quarter of label:
at top and large : GRE’s word mark only
medium sized brand voice and product info bellow word mark : with highlighted, bold and larger “sloagns”, and regular smaller blurbs as shown:
TRAIN FIRECE, LIVE FIRECE
I do not fear defeat, I only crave GREATER GLORY. No matter the CHALLENGE, I will be VICTORIOUS, for I am FIERCE & always go for gold.”
Immediate Increase in
Strength, Stamina & Nutrition”
*back of can - 3rd quarter of label:
GO FOR GOLD
GET RIPPED ENERGY DRINK - refreshing performance drink infused with a Gre’s proprietary nutrient supercharge of vitamins, minerals, electrolytes, amino acids & antioxidants
*Ingredients Table / list* - see loaded document.
Carbonated Water, Stevia extract, Malic Acid,
Ginseng & citrus Flavours, Colors*
very small and subtle:
* Not a significant source of fat, fibre, vitamin A, vitamin C, calcium and iron.
Percent Daily Values are based on a 2,000 calorie diet.
Store in a cool dry place
not recommended for children under 12 or woman while nursing or pregnant. keep out of reach of children. consult your physician before starting any supplement regimen.
Mini sword logo with “Distributed by get ripped energy ltd, Seychelles. made in asia” - and a “Bar code” next to mini sword logo.
*back of can - 4th quarter of label:
CLEAN & OPEN - VERTICAL SILHOUETTE SWORD WITHIN TEAR / TORN STRIPED DESIGN