nickNA got their new product packaging by running a design contest:
Powerful Eye Grabbing Package for a Newly Patented Towel Design!
Check out nickNA's Product packaging contest…
Cleaning & Maintenance
San York Inc
Description of the product
Bendi Towel is multi faceted cleaning towel. The towel has two sides (one cloth and the other microfiber) and is equipped with a bendable foam tube to clean/get into any nook, cranny, or surface. The entire thing is machine washable too! We aim to be in all kitchens/bars across the world! This is a newly patented product started by a mom and her son! We aim to begin to sell to distributors such as Bed, Bath and Beyond. So really anyone who is an eager shopper there could be our customer.
Description of the product target audience
American Middle class. Housewives. Bartenders. Ages 21-60. Potentially college students for dorms. People who shop at Bed, Bath, and Beyond. Eager adventurers of the kitchen, bar, and cleaning space, who seek to switch up the conventional "towel."
Towel packaging is almost non existent. That is because it is really important for a consumer to feel and touch the towel. A nice, elegant, fun, yet attractive package that would basically serve as a billboard for the towel would be ideal (like those pictured above This would allow the consumer to be drawn to the towel's functionality while still being able to feature it like any other conventional towel. The package should be more like a sleeve or facet of the product instead of wrapping or concealing the whole product. I used an example of how the packaging should look like below (or at least for inspiration! I am always open to more ideas). The front should have our logo somewhere and key takeaways from our towels functionality. I'd say three - five bullet points on the towels use(again, open to ideas!). Simple sentences though. There needs to be an area to describe the machine washing/towel composition in the back of (small).
What to avoid
Use of stock imagery
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
nickNA collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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