haggin got their new product packaging by running a design contest:
Please help design breakthrough package for new family company!
Check out haggin's Product packaging contest…
Cleaning & Maintenance
Haggin Family Company - see files for logo options in consideration
hagginfamilycompany.com >> but it is not really live yet
Description of the product
Color Keeper laundry sheets trap loose dyes in the washing machine, preventing color transfer between fabrics. This allows consumers to mix colors and whites in the same load without fear of ruining light-colored clothes.
Description of the product target audience
Adults 18+ who: >Currently purchase - or are aware of and interested in purchasing - existing competitive products >Are time-pressed and looking for ways to be more efficient >Are willing to pay money to help cut corners and save time >Prefer small brands to big corporations >Are interested in and use high-quality, artisanal products and brands
Graphics for a consumer packaged good - in a carton (see dieline). We are trying to strike a balance between (a) clearly communicating what our product does by leveraging existing category cues, like a rainbow being sucked into a Color Keeper protecting clothes, and (b) bringing a new design sensibility and high quality look & feel to the category. If it helps you to get our input more quickly, feel free to start with only the front panel. See ppt & ai versions of the dieline (ppt defines the front panel). OBJECTIVES: 1. Drive interest in and trial of new brand on Amazon.com, despite cluttered digital environment 2. Communicate Color Keeper’s purpose/benefits with category cues, images, and claims 3. Build trust in Color Keeper brand with high quality design and strong reasons to believe, with unique design elements that distinguish it from competition A. Haggin Family Company brand design should bring a distinct look & feel to existing categories B. See separate file for example package designs 4. Build trust in Haggin Family Brands as a provider of useful, trustworthy products COMMUNICATION HIERARCHY: Using images, copy, claims, and overall design: 1. Color Keeper sheets allow you to mix whites & colors in the laundry as well as other products in the category 2. Color Keepers absorb dyes from colored fabrics, so they don’t dye light-colored fabrics 3. Haggin is a trustworthy, family brand that makes quality products SEE FULL DESIGN BRIEF IN FILES SECTION
What to avoid
Do not use any designs or images for which you do not have or could not secure legal rights.
See dieline - and focus on front panel for now if helpful (ppt version defines front panel)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
haggin collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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