Excellent work. Great designer to work with. Very responsive and creative.
How rammy.petra started their product packaging journey
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Petra Mediterranean Pizza & Grill
Description of the product
Petra Mediterranean Pizza & Grill is a restaurant based out of a small town, San Luis Obispo. We are heavily involved with the community and love every aspect of the town. Everyone is very outdoorsy, and loves to eat.
Description of the product target audience
college students all the way to families and even the elderly. We serve pizza with a mediterranean twist.
Front of the box is super important along with being able to utilize the space on the sides of the box. It can be quotes or funny pizza captions. I want customers to be able to order a pizza every week and find a new detail on the box that they hadn't recognized before. Elements of the city as I mention below would be great to see on the box itself as a drawing, sketch, or something along those lines. Kind of like a map of SLO on a pizza box.
Elements I want included on the box are little sketches spread throughout the box:
-Farmers market and bike night(group of casual bikers)
-cal poly university(a mustang)
-Oprah called it the "happiest city in America a few years ago"
-bubblegum alley(wall full of gum)
-craft beer drinking town(cheers emoji)
-art after dark(group of people looking at art drinking wine)
-Wine country(people wine tasting with a dog)
-Madonna mountain and Bishop's Peak(two mountains in the middle of the city, one has an iconic 'M' on it)
Most importantly, I'd like a pizza box that incorporates something about our recent award by USA Today 'Top 25 Best Pizza Restaurant'. It's a HUGE honor to be awarded this and I think the whole world needs to know.
What to avoid
Try to stay with our colors. We love green, it's the color of our awning and employee uniform.
we will have three different pizza boxes, 8 x 8, 12 x 12, and 15 x 15.