The Monte Stivo Junior is our binocular for children for the age 4 to 12, which can be used for all kinds of activities. It is made for young discoverers & adventurers to explore the world.
Description of the product target audience
The product is mainly bought by parents/grandparents for their children/grandchildren for birthday or Christmas.
We have three colors of the children binoculars: green, blue and red (red is coming soon). The binoculars are sold in Europe - mainly through online channels but in the future also through retailers.
Therefore we need a new outstanding packaging which makes it possible for us to sell the product in whole Europe online as well as in offline shops. The packaging should be generic (as little text as possible) to use the same packaging for all countries. Generic information as the magnification of 8x21 can of course be included. On the old packaging we also have the translation for "children binocular" in all five main languages, which can be used too.
As result we need three similar packaging designs (for all three binocular colors). We are open for any creative idea and we are searching for an really eye-catching packaging, to better attract customers online and in the future also in offline shops!
Pantone colors of the binoculars:
Green: Pantone 375 C
Blue: Pantone 300 C
Red: Pantone 485 C
Please see the attached "box_design.pdf" for the sizes, or one of our existing packagings.