DR Cool is a engine coolant concentrate designed to provide anti-freeze, anti-boil and corroision protection for a wide range of vehicles on Australian and New Zealand Roads. DR Cool provides protection for up to 2 years and 60,000Kms
Description of the product target audience
Typical users are vehicle owners who either service their cars or casual users who need to top up their radiators from time to time.
Typically male aged 18-65 years, both white and blue collar, are interested in maintaining their vehicle.
Looking to create a label with unique look and feel for DR Cool coolant. "Dr Cool" should be a unique word/logo". The packaging will be an opac bottle so the dark green fluid contained will be visible and therefore the label should complement the colour of the engine coolant. If the label can utlise imagery that conveys an automotive fluid is contained that would be advantagous. The label need to conatin the following detail/text
Dr Cool as a logo/product name
Green long Life concentrated coolant
2 years or 60,000 KM
Maximum corroision protection
Stamp that call out "Makes 15 litres"
What to avoid
The detail needs to be clear and easy to read-avoid creating a busy label