How Elau79 started their product packaging journey
Who are you known as?
The Little Grownup Co.
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Manufacturer of muslin swaddle cloths for babies
What inspires you and how do you envision the design for your business?
Eco-friendly packaging, which will hold a 120x120 muslin swaddle cloth. Has to withstand transportation, be robust yet look luxurious. These are ideal gift purchases, so the packaging needs to look great on a shelf, without additional wrapping etc. Customers should be allowed to feel the actual texture of the cloth whilst it's in the packaging, yet we need to ensure the product won't get dirtied. This is not your usual baby care product - the prints are modern, bold and appeal to the parents. The design shys away from the usual pastels and cute designs you see in the shops. Hence the name 'The Little Grownup Co'. The packaging has to reflect this. However, a sense of manufacturing cost needs to be considered.
Please look at the Adenandanais site who are major players in the market - this is what we are not. The packaging for The Little Grownup Co. should look completely different and also add a freshness to the muslin swaddle market. My logo is attached.