We need to come up with iconic packaging design for our product. We want to take this to the next level so that when we're on the shelf next to Swell Bottle, bobble, KeepCup, we compete. We need to be equally comfortable on the shelf in Selfridges, Harrods, Whole Foods, Container Store, Bed Bath & Beyond, Starbucks. We need a package that has a white, light gray or natural background, and that pops and catches the eye in retail, but that tends toward Apple's packaging. Our cups come in many different colors, want a package that doesn't clash with any of them. The cups will be sold globally, so info needs to be provided in English, French, German, Spanish, potentially Japanese and Chinese. Front of package should convey that it's collapsible, volume in oz and mL, the product name "Biggie" or "Pocket Cup" and the Stojo logo. We also want to feature the tagline: Hello Stojo! goodbye disposable cups.
On the back, we need: logo, volume, collapsible, BPA free, other features (see AI file with the packaging design dated 2017.04 - our original packaging - and my quick take on current design...but feel free to take your own stab) . On the back, I would be happy to have you go with a uniform set of icons that show all the features. Since this will be translated into many languages, the more of that the better.