We already have personal care and cleaners, but food needs to be a little more interesting to indicate that it's wholesome and what it is, while still keeping the same feel of the brand we've already created.
Description of the product target audience
They care about design and lifestyle - but don't want to pay the inflated price. 25-40.
A Visual Identity across a wide range of food products listed above. Box, packet, can, etc.
We're only looking for mock-ups in this contest for the following items:
1 can of tomato sauce
1 box/bag of spaghetti
We plan to develop designs for additional food items further with the winner of this contest in a 1-to-1 Project.
What to avoid
Our bathroom products work as totally minimal. Food won't. For food, this will look generic. We're building a premium brand that happens to be affordable. The products should feel premium and look great in the home.
Doesn't matter. The purpose is to see how this design would work across many formats.