How nick.chen started their product packaging journey
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Food & Drink
Let It Fly Energy (LIFE) drink
Description of the product
Health conscious energy drink started by NBA Champion Mike Miller and promoted by current and past NBA all stars, like Shaq O'Neal and Kyrie Irving.
Description of the product target audience
People looking for an energy boost.
We want our Can and Outter carton box to be altered. We want to change our current design (focused very much on Shaq) to be a more generic design. We want to make sure it 'looks' like an energy drink as opposed to a can of soda.
What to avoid
No need to make basketball play too prominent of a role (doesn't nee to play a role at all.) Avoid making the can look like a Soda, as it is an energy drink.