Wysteria Lane – Hipster Brief, High Leg Brief, Maxi brief and Midi Brief
Description of the product
Wysteria Lane is a London based women’s nightwear and underwear brand. The brand specialises in everyday underwear that is feminine, high quality and reasonably priced.
We are launching a new range of underwear made up of 4 new styles of briefs. 3 Pack Hipster Brief, 3 Pack High Leg Brief, 3 Pack Maxi Brief, 3 Pack Midi Brief. The packs will be available in black, white and nude.
Description of the product target audience
The underwear is aimed at a wide age range of women from young adults through to more mature women predominantly in the UK and USA. The product will be available in many large department stores.
The 3 pack briefs will be on waterfall hangers with a card header placed on top. We need the card header designing showing all relevant details.
The front of the header will need to show:
- The Wysteria Lane Logo
- The main image of the briefs
- The Details of the style of brief
The back of the hanger will need to show:
- The description of the brief
- The colour available
- Size chart
- Washing instructions
- Image of the back of the briefs
- Space for barcode sticker (Dashed square shape)
There will be a total of 4 cards , 1 for each style. Midi, Maxi, High Leg and Hipster .
We would like to see design ideas and once we like the design we will choose the winner and we will advise the specific writing for each style in order for the full set of 4 to be completed.
We also require the size stickers to be designed size 8/10/12/14/16/18/20/22 in different colours with the corresponding Euro size below. Similar to the size on the hanger in the picture.
What to avoid
I have included an example of previous packaging we have used for another of our brands. We feel this is now dated and are looking for a new updated design that is fresh, elegant and feminine. We are open to suggestions for colours but they must compliment the logo. The front image must be fairly large so that the details are clear. The design must be suitable to appear in high end department stores. We want the design to be elegant and not too fussy. The design must be strong to enable it to be noticed amongst competitors.
Our previous design was 16cm by 9cm each side with a 1cm deep fold at the top. The size can be increased or decreased by 2-3 cm each way if you feel it would improve the design. The shape can also be changed and it could be changed to portrait. The tabs that fasten the card onto the hanger must be at least 2cm wide to ensure it is secure. I have included the previous template to give an idea of how the tabs are cut out. Please find hanger dimensions included in attachments.