What is the product?
A pack or kit that contains an eco disposable nappy, wet wipes, disposable change mat, biodegradable disposal bag and hand sanitiser. The USP is that it is portable, inexpensive and easy to use. Its an great way to make sure you are covered when you leave your house and need things to change your baby with rather than carry a big change bag.
The ages of the baby will range from new born to 3 years of age so worth considering with imagery you intend to use. Small animal characters or babies should be fine.
Eco Disposable Nappy/Diaper sizes ranging from: 1 Newborn 2-4 kg/2 Mini 3-6 Kg/3 Midi 5-9 Kg/ 4 Maxi 7-18 Kg/ 5 Junior 12-22 Kg. Please add a simple section on the front to display this.
Ultimate Goal: it needs to fit in your pocket and at the moment we are flattening the nappy down so that it essentially looks like a wallet. This is the ultimate goal as other products are bulky and do not do this. This is one of the design flaws in the other products ultimately.
What I want from you?
The package should show the logo, the phrase : The Complete Nappy Change Pack - You Got This, the logo with no flush in toilet, Dermatologically tested. Images of each part of the product so it is easy to see what is inside and the actual parts of the products in words also: Eco Friendly Nappy, Biodegradable Disposal Bag, 4 Wet Wipes, Change Mat and Hand Sanitiser.
Please focus on colours white, pink and blue.
Use images of kids and animals and nothing at all, show me each type so that we can test which one works best.
This will be a journey and I need you to have patience, lots of ideas, resilience and grit to get this packaging spot on to reflect what we are trying to do for parents out there. This will be rewarding for both of us I hope.
Create the packaging. Not only the design of how it will look but also the functionality if you can. How it will open up when a parent has one screaming baby in their arm and they need to open the pouch quickly to find a nappy, wet wipes, change mat and hand sanitiser. This would be an added bonus but your designs are critical and I need your ideas here.
Images such as baby pictures, happy animals, cartoons all welcome. Please use your imagination and send me as many different images as possible.
The front of the package should have the company name and logo, the size from 0-5, and the strap line of "The complete Baby Change Kit - You've Got This".
Please send me 3 versions of the design to include Nappy Change Kit, Nappy Change Pack and Travel Nappy Kit as we are testing the product name. Thank you and apologies for the inconvenience this may cause.
Also, add TEAR HERE somewhere on the top of the packaging as we need to make sure it is super easy to open for people.
Get the point across about what it is: Nappy Change Kit/Pack, what it can do : A simple product when you need it, What is in the packet : nappy, wet wipes, hand sanitiser, change mat and disposal bag. Images would be great. Bold statements around the strapline, You got this and the idea of a complete nappy change kit.
Can you please consider a sealable pouch/or just a pouch within the product to dispose of all of the wipes and dirty nappy after. There may or may not be a bin around all the time etc. We will still consider using a biodegradable disposal bag and simply use an intelligent packet so your help is welcome here.
Please look at this video below of a company that tried this. Please consider the design as it is very clever and means we would not need to include a disposal bag thus cutting down on waste. Please engage with the full package design process. Its crucial that we get this right as the experience with the product and packaging will drive sales. Sadly this product did not do that. When you opened it, the packaging felt like cheap plastic and the way it was wrapped meant that all the edges closed in on themselves when you were trying to change a baby so not great in many ways. When your packaging design is ready, we will create a similar video although it wont be as long!
Please look at this website for design ideas in how they approached that packaging:
Some websites with their feedback:
Please consider the pictures downloaded with the baby products. Look at the way they blend baby pink and blue with images on kids on them. Please send me some ideas around these colour schemes as a tester on your design. Would be great to see how this looks.
Feedback that I have received from Mums that use my prototype is that the colours need to be loud to find the product in their bags. This is the fun bit. Send me images with multiple colour options. Green, orange etc. but remember that pink or blue are out of bounds simply because it says boy or girl. I will upload more images of products that are available now to give you a sense of what parents spend billions of dollars on each year for their kids for inspiration.
Back of the product wording/images:
Single Use Nappy Change Pack. You Got This!
Whats in your pack?
Eco Friendly Nappy, Biodegradable Disposal Bag, 4 Wet Wipes, Change Mat and Hand Sanitiser.
Bambo Nature UK, Guardpack Ltd, Gama Healthcare, Purely Baby UK.
Directions for use
You know what you need to do. You got this!
Warning Keep out of reach of children. To avoid danger of suffocation never place nappy bags in or near a baby's cot or pram and always keep them away from babies, young children and animals. Be aware nappy bags are light and flimsy and can easily be blown off a high surface. Loose bags are a danger! Never leave loose bags lying around. Do not flush this product down the toilet.
Store in a cool dry place.
We are happy to refund or replace any product which falls below the high standard you expect. Contact us straight away if this is the case.
We are here to help
Section for EAN Barcode.
FSC Logo (Nappies)
Do not flush down toilet
Not Yet Recycled Symbol:
The objective of the product
To make it easy for parents to take their kids out without having to carry a huge bag full of nappies, wipes, barrier cream, change mat, disposal bags etc. The Travel Nappy Kit will be a one stop shop, single use nappy kit that allows parents the freedom to go out with it in their pocket. They know they are covered. They have all they need in one pack/pouch/bag.
Ideal use case
Out and about. Travelling on a train, bus or plane when the bad news comes that a baby has had a movement. Before and after swimming classes with your kids (insert swim nappy into the pack). Going somewhere that carrying a large bag is inconvenient. Out for lunch with friends and don't want to drag a huge bag around etc.
Its a convenient and easy way to change a child when you are on the move and you do not wish to carry a large bag with multiple, sometimes unnecessary things.
The idea is simplicity and removing having to consider each item to bring with you when you head out plus it needs to be affordable.
Some companies already do this and have failed or the product is slight bigger, please check out (https://theappleofyoureye.com.au/).
This will sell online so the packaging and branding needs to be a big draw. Also, it is my intention to sell this in vending machines so the design needs to be robust.
**Please have some ideas around materials to use** Send me messages with what materials you would consider for the packaging.
All ideas need to incorporate biodegradable materials. All of the suppliers with the exception of the hand sanitiser and wet wipes are eco friendly. Please consider the usual recycling markers on the back of the package. Any input on material will be greatly appreciated.
These dimensions are based upon a full pack a pretty rough in nature. 12cm long, 10 cm wide and 3cm in thickness. The nappy is wrapped up with the wipes and mat (please see pictures). We press the nappy down so that it is compact in a plastic see through packet but we need a design that is sealable and looks baby friendly. My initial go at this does not look like any of these things and the product is calling out for your skills to bring it to life.
So whilst they are important, for now please do not obsess to the last cm. We need the design and the functionality first. Once that is done, we will get the ruler out and make sure it all fits and is tight (wallet sized).
Links to the suppliers for inspiration:
What we want to packaging to convey?
This must look clean, baby friendly and practical. Something that a parent would use and tell their friends about as a great and easy to use product.
What does the winner of this contest look like?
A simple but impactful design that makes parents sit up and pay attention as something that could help them. Someone that considers the functionality of how it would open and work. Someone that engages with many colours and sends through lots of ideas. I wont get upset, keep the ideas flowing.
I will do my very best to give honest and fast feedback so you can work fast on this project. Thank you. Michael.