inforSV got their new product packaging by running a design contest:
Design packaging for crazy chocolate mold
Check out inforSV's Product packaging contest…
Games & Recreational
Description of the product
A patented, notched, silicone, chocolate-building mold that lets the user make chocolate pieces that fit together, forming a, edible 3D model.
Description of the product target audience
Kids and Family, and people aged 18-35
You can get a feel for the "feel" of the product by taking a look at the Kickstarter page here: https://www.kickstarter.com/projects/685642408/chocolateconstruction-build-a-3d-edible-chocolate The fonts I like are "Plump" and "Impact", so maybe try using those. On the attached dieline, you'll see a front, back, hang tag front, hang tag back, very thin bottom, and a very thin "top" in back of the hang tag. In the center is a hole in the shape of a dinosaur spine, so there of course will be no art/design on this hole. I'd like a photo (provided) of the final 3D model, and maybe some zoomed-in "floating" pieces down in the corner showing you what the mold makes. Maybe some pieces of chocolate or melted chocolate drips as well? Also attached, you'll find a word doc showing the copy that must be included. The sections are: directions, description, tips, social "links", tagline, warnings, etc. These must be included on the packaging somewhere logical - directions and tips on the back, description on the front, warnings small on the back. There's also a "bite" taken out of the right side of the sleeve and it's on the front and back, so once again, no art on the bite. But maybe some bit's of chocolate as if they're sprayed off when the thing was bitten? I've also attached a good amount of hi-res photos to work with. Feel free to cut the dinosaurs out of them, use them as is, etc. And of course we'll need our ChocolateConstruction: T-rex logo prominently placed. The mold itself is a natural green, so choose colors that would compliment that well. Also, please leave some space in the lower corner on the back for a barcode and UPC.
What to avoid
Don't go too 'little kidish', as a lot of our customers are 20s aged and using it themselves. And no gender-specific colors. Meaning, more greens and browns, instead of pinks and blues.
I've provided dielines.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
inforSV collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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