Outback is a modern luxury brand for lifestyle accessories. We design products like backpacks, briefcases, laptop sleeves, women's bags etc using natural materials like leather, canvas, denim etc. All our products are made using genuine leather. We are very conscious of the environment and nature. So, we want our products and packaging to convey the same. The designer who wins will additionally get to design our new hang tags, warranty card, thank you card and more.
Description of the product target audience
Our target audience is working professionals between the ages of 25 - 35 living in urban cities.
We need to get a packaging box designed which could be used for sending e-commerce shipments. We want the packaging to be convey the use of natural materials, environment and also should be colourful. The packaging should be a mix of modern and vintage.