armeen.zeimaran needed a new product label design and created a contest on 99designs.
A winner was selected from 158 designs submitted by 15 freelance designers.
Herbal Think
Focus & Energy
Help people who are depressed to get a herbal/healthy/natural alternative to feeling focused and energized.
65% women(18-60 years old), 35% men(18-60 years old). Located in America. Mostly those in the ages of 30 - 55 use the product. But don't ignore the younger demographic.
The design must be attention grabbing. For example, if it was at a supermarket, it must standout compared to the other bottles. The bottle is a 120cc white HDPE. It is relatively small, so it helps to have the cap colored so it can be noticed from an above view, since it will most likely not be at eye level, the label will probably be missed. (Perhaps have "Herbal Think") printed or textured on top of the cap?
I want the customer to know that this is a herbal, healthy, and all natural product, as if they are eating food, so having a image of a plant that my ingredients come from may be a good idea. The plants used are, "velvet bean" and "Griffonia Simplicifolia". I will allow the designer to decide what they believe will convey the message best.
Also please use vibrant color, no dark colors. When customers look for supplement at the store, they don't read the words at first. They quickly glance at each bottle, and the colors and images must grab the attention. When their attention is grabbed, then they begin to read what the product is. So when customers glance at my product, I want them to instantly feel it is a herbal product and it uses natural ingredients, but I want the color and images to convey that to them, I don't want to rely on words. When I get a design submitted to me. The first thing I look at is, if I remove all the words and only keep the design/color/images, can I still be able to guess what this product is and what it does. Please keep this in mind, thank you.
Most of the customers will be women, but keep the colors and design unisex.
I would like each color used to have a purpose for being there. Meaning please consider the psychology of the colors and how it should affect depressed people who are looking for a solution that they can trust and succeed with.
Keep in mind that the design CONCEPT(including the overall colors) must be flexible enough to be used for other product that will serve a different function(Just like how name brand supplement companies do.)
Avoid making the product appear as a chemical product, or scientific. Avoid using feminine colors(pink,purple, etc) and dark colors. Avoid using cursive or fancy fonts / designs.
Let's avoid using a green cap. Also, let's avoid using colors such as purple, pink... because I don't want the product to lean towards a feminine side.
Lastly, avoid doing exactly as I suggested. I want each individual designer to add there own personality to it, so long as it fits the purpose. Even if my suggested design is completely ignored, if the design is great, then it's a winner.
it is a 120cc bottle. I am not sure of the dimensions since they vary.