davidX7t got their new product label by running a design contest:
Microgreens - Packaging Label: Small, indoor hydroponic farm in Dallas TX
Check out davidX7t's Product label contest…
Vertigrow Produce LLC
Description of the product
My company, Vertigrow Produce LLC is a hydroponic micro-farm located in Dallas, TX. Our main product is fresh microgreens that offer amazing flavor and eye catching appeal to any dish. No herbicides, pesticides are used on our product so that we can ensure that the microgreens are as safe and clean as possible.
Description of the product target audience
Professional chefs / home chefs / health conscious individuals / educated / financially stable to well off / feminine leaning, but close to the middle /
A product label that would be placed on top of clear clamshell containers that hold the microgreens. Label will be oriented in portrait / vertically. I currently use one label for all products as we grow over 30 different varieties currently, so the new label needs to fit this format as well: Needs to have a blank space for the variety of microgreen to be hand-written, needs to have a blank space for Harvest Date and one for weight (we typically package in 1 oz. / 4 oz. / 8 oz. quantities) as well. I have attached the current product label so you can get the idea. In terms of shape, this is up to you, but it needs to fit within the bounds of the container lid: 5in x 4in (H X W). For font, I leave this up to you. I have attached the style guide that I have been using, but feel free to branch out from these fonts and colors. Here is a link to a google sheets document that I have been using for brainstorming. The first slide will have colors (in no particular order) that I have been exploring; the remainder of the slides contains images that I was able to find of other producers such as myself that I was using for competitive research. https://docs.google.com/presentation/d/17fnbXGCai_YnMKOskAwZKJ1QSOJsPEgJl8xuzelPzFo/edit?usp=sharing In my brainstorming, I was thinking the use of negative space on the label would be really cool to highlight the product, instead of covering it up. I could then print the labeling on something with a transparent background. I would also like to see something with the Dallas skyline included, to really drive home that we are a local company.
What to avoid
Help me avoid blending in, I want a label that catches the eye, helps build brand awareness, and nothing extremely over the top. Avoid anything that feels homey or heritage, I would like the design to feel modern and clean
stay within the bounds of 5in x 4in (H x W)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
davidX7t collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Design is really outstanding, detailed and we simply love it. It was a pleasure to work with designer, great communication and very fast and we will for sure use her again for our future projects. I recommend her very much!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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