NorthStar Battery needs a modern, sophisticated, discreet redesign of our telecom and UPS battery labels. The new labels should reflect our company values, as well as the very high performance of our products, and distance us from cheaper, lower quality competitors.
NorthStar Battery products are among the best in the world, proudly made in the USA using advanced robotics and innovative electrochemistry. Founded in the US in 2000, the company now employs over 500 people worldwide with facilities in USA, Sweden, China, UAE, Malaysia and Brazil. Our Mission: To deliver reliable and sustainable power to the world.
NorthStar batteries are used to provide backup power in telecom base stations and data centers. We have a reputation for delivering dependable, reliable products at a premium price.
The plates inside our batteries use an Absorbed Glass Matt (AGM) design with very thin plates to give more surface area and therefore more power density.
We will soon launch a range of batteries using OPzV technology, so we need a way to differentiate the two ranges (AGM and OPzV)
We have 2 telecom battery families: Red Batteries (red case) for countries with stable power grids and Blue Batteries (blue case) for countries with unreliable power grids.
Our UPS batteries use a similar technology to the red telecom batteries, and also come in a red case.
The OPzV batteries will come in a grey case.
The batteries are usually installed with the label facing the front, but they can sometimes be installed on their side.
Markets and Customers
NorthStar is a global company, and our batteries are delivered to more than 150 countries around the world. Our customers are mainly 40+ men who work for major OEMs such as Ericsson, Nokia and Verizon.
Our batteries are mostly sold B2B, so an industrial design would suit better than a flashy retail design.
Sizes and Colors
The labels will range in size from 4” wide x 10” high to 3” x 7”.
We have a red, a blue and a grey range of cases, so the label will need to either be color matched or look good on any color case.
Required Design Elements
See the attached files for examples. All elements are included in the attached vector file.
- NorthStar logo (this can be with grey text or white text)
- Range designation (AGM Range or OPzV Range)
- Battery name (e.g. NSB Red 210FT Battery)
- Technology text (e.g. AGM Thin Plate Technology)
- 3 technology icons
- Capacity, Terminal Torque and Float Voltage data
- Made in the USA text, along with address and website
- Footer plate with correct warnings.
Required File Format
Adobe Illustrator vector file