Enviroway got their new product label by running a design contest:
Adventurous go green mountain bike and bicycle cleaning product needs a label!
Check out Enviroway's Product label contest…
Cleaning & Maintenance
Bike Renew - Wash and Wax
Description of the product
This is a professional grade, premium cost wash and wax product for mountain bikes, adventure bikes, road bikes, motorcycles and commuters. It cleans, shines and protects the finish of all bicycles and atv/motorcycles.
Description of the product target audience
People who spend their weekends riding their mountain bike on trails whether it's raining and cold or muddy and sandy hot. People who ride gravel adventure races that cover 500 to 2000 miles, and also people who just ride their bikes on their country roads or city blocks and commute. We are however, targeting a high quality label theme to compliment the professional grade product strength and premium cost.
I'd like to have a simple, but vibrant label design that hopefully could work as the background of a couple different products like a chain and cassette cleaner, and a spray polish. Maybe or maybe not including a slogan, "After you play, Enviroway". Thoughts on that or something else are welcome. I have some label copy already for the use of the directions and description portion. This will be a wrap around label for a 16 oz cylinder plastic bottle with a sprayer on top, dimensions 8 inches by 4 inches roughly. A design that could be on clear paper and allow the non printed versions of the label to show through to the product could be cool potentially. The product is pink in color and a picture with a dummy sample label is attached. Example image attached along with logo for color comparisons. We are targeting adventurous people as well as weekend enthusiasts with a high quality and premium priced, but fun, lively and vibrant group of products that has a go green attitude and an outdoor spirit. The product will be used both in professional bicycle repair facilities as well as sold to consumers for home use.
What to avoid
Avoid making the label look like the product is low cost or gimmicky. The product will be used both in professional bicycle repair facilities as well as sold to consumers for home use.
Tall cylinder 16 oz bottles is what this will be packaged in. In the neighborhood of 8 inches wide x 4 inches tall, wrapping around the bottle.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Enviroway collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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