At Synchro Nutritionals, our focus is simple: to bring you the superfoods that most powerfully increase your energy levels, boost mental performance and promote a sense of well being. We’ve looked the world over for the foods that have been used for hundreds, sometimes thousands of years to do just this. Our product line represents the best and most powerful of these superfoods.
Our company was founded and developed based on a pretty cool theoretical concept. Its a sort of reflection on nutrition in the information/globalization age. As simply as possible, the idea is this: We are at a unique point in the history of the human diet where only recently;
1) we have access to all of the most powerful and nutrient-dense foods from around the world
2) we have the wealth of health/nutritional knowledge the western world has accumulated over the past few centuries
Add to that the yoga, strength training and fitness practices available from the world over and there is the potential for something powerful here. And the real magic here is that we have all of this at our fingertips.
So what does this mean? We think it means that there are now new levels of health, of physical functioning and of mental functioning that we can achieve. And superfoods are the key.
We also have a strong commitment to organic agriculture, raw foods and sustainability.
Young to middle aged (20-60).
We think of our target demographic this way: think of your most vivid stereotype of a Whole Foods customer.
That's it. It's that person.
In reality it will take a while for the brand to reach that far, so our initial customers will likely be vegetarians/vegans, health nuts, athletes, raw foodists, the 'yoga' scene and generally those who tend to think non-traditionally about healthy diets.
That being said, we've developed our branding strategy and done all of our design work in such that it will appeal to anyone that walks in the door of a Whole Foods. We don't think we'll be excluding anyone here, we're pretty sure even vegans like good, sexy design. ::wink::
What we need is a design for a label that can be replicated in different color palettes and with different content depending on the product. An example of a company that has executed this concept brilliantly is Navitas Naturals.
raw organic freeze-dried Acai powder
raw organic Maca Powder
raw organic Cacao Nibs
raw organic Cacao powder
raw organic Gogi Berries
2 packaging methods:
1) The labels will be 5"x8" and applied to stand-up foil-lined craft paper resealable bags with the dimensions 6-3/4" (W) x 3-1/2" (G) x 10-1/2" (H)
2) 5.5"x5.5" labels to 6" (W) x 3-1/2" (G) x 9" (H) bags.
I've also attached images of the bags, as well as examples of other products that have executed this well.
Some design characteristics:
We have a really great logo (file attached) that we feel communicates our brand concept really well. It should be displayed prominently, but probably not centrally or overly large.
The Acai label should contain the following text:
organic freeze-dried acai powder
antioxidant rich Amazon superfruit
net wt. 8oz / 227g
(obviously the others will have different info, but I'm out of room here. contact me for the rest)
(bonus points for back (nutrition label) design!)