Intensity Nutrition develops super-premium sport supplements for athletes who train and compete at the highest thresholds of athletic performance. Our customers are typically elite athletes, martial artists, military special operations personnel, firefighters, law enforcement, or other tactical professionals.
Our products are designed for the elite - available to those with an unwavering commitment to train with intensity. Our packaging needs to reflect this attitude and our super-premium price point.
Here are some keywords that communicate our brand message: Intense, gritty, power, strength, bold, cutting edge, edgy, pure, quality.
25-45 yr. old males. Our athletes typically represent a higher socio-economic demographic. They are typically more affluent, educated, and very knowledgeable about nutrition and training. Most importantly, they are extremely competitive and dedicated.
…Imagine yourself in a store, staring at row upon row of sports nutrition products. In one glance, Intensity products need to stand out from the rest.
This contest winner will be chosen for the packaging design for one product only - RECOVER. However, the winner will be required to provide packaging for the remaining two products as well. The packaging for all three should be basically the same - only the name, product logo, and size jug will vary.
Designers will have the following to assist their efforts:
1. A link to the website (under construction) with sample web pages:
2. Attachments below:
You will see product images on the web page mockups. I do not like this design – it is just a sample to give you a sense of the containers.
In addition to the above requirements, designers must have the ability to create a nutritional label (I will provide a complete ingredients list) as well as incorporate a barcode SKU on the packaging. Must also be able to generate product images (like the ones seen on the website).