We are the Rice exporters based in India, We are selling under the brand name "PARI" LOGO WITH ANGEL , We are the most premium basmati rice available.
The Design should have elements and effect of royalty and elegance embedded in the color combination and packaging design and to immediately exude the same feeling to the eye.
Sales are predominantly through supermarkets, so our packaging needs to be top notch, as many consumers will have not heard of the brand and selection will be largely based off packaging appeal
Our Basmati Rice is a high quality and the price reflects this, so packaging look needs to look like a premium product
The Current design is too old and needs to catch up with times maintaining the royal touch , Class , Clean ,Neat Design, Flair as required .
Local competitor's current product looks like this,Tilda, India Gate, Kohinoor Heritage Select basmati rice. So needs to be something different.There are also numerous basmati brands available in the UK , Middle east , India which may provoke interest.
We are looking for a new label and Bag design for the front of these 2 products. We would then like to work with winning design to develop tie-in’s with other products and the back of the bags.