The brochure will be distributed in maternity hospital and is specifically targeted towards parents with new borne kids. The design should connect with the parents at an emotional level and convey the following key messages
1.Our best wishes on their new borne
2.A chance to get beautiful pictures and a life time of memory that they will cherish foreover
3.An easy hassle free way to get their baby pictures. They just need to call and schedule a time with a Pixfirst photographer. Our photographer arrives on time at their ward, takes pictures for 20-30 minutes, shows them a preview on an iPad. Within 24 hours they will receive an email with link to an online album that they can access via a secure login. They can then purchase pics online. There is no obligation to buy or sales pressure involved. Note again that we want to highlight the ease and convenience involved in the whole process. Use icons/graphics to denote this work flow in section How it Works.
The brochure will be bilingual both in English and French. So, the design should accomodate that. Refer section Content for the content in english and french. Feel free to post questions if you face any difficulty due to language.
The primary call of action is a phone call. The customer upon going through the brochure should give a call to our phone number to schedule an appointment with a pixfirst photographer. Thus, the phone number should be prominently displayed.
As this is taregeted towards parents, the brochure should carry pictures of babies and parents.
Note - Please refer the attached document's section Content