Green Up Our Wine Label, Please...

http://www.YorkvilleCellars.com

We're a small, family-run boutique winery. We hand craft small lots of wine made from grapes grown in our vineyards. Our estate vineyards have been certified organic for 24 years, since 1986. Recipient of prestigious "Masters of Organics" Award. No pesticides, herbicides, fungicides or chemical fertilizers are used. Every day is Earth Day here. We use sheep in our vineyards to eat the grass and weeds rather than extra tractor time and chemicals.

We are committed to rigorously following organic farming practices. We believe that these traditional methods insure healthy soil which nurtures robust vines that yield vibrant grapes- the basis of great wines!

Over the last decade we are proud to have won 446 medals in major wine competitions in California -more than any other winery using certified organic grapes.

We also have always recycled everything, have moved to lighter, more eco-friendly bottles and packaging.

However we are not hippies and do not wear tie-die shirts. We care about the environment and want to do the right thing. We expect that our product quality will be the high and competitive and hope that our buyers have a small extra sense of gratification supporting social and environmentally conscious companies.

Ben & Jerry's is an inspiration. People like brands that are fun, happy, true to themselves and avoid pretense, what Ben & Jerry's manages to be so well.

People who enjoy premium wine. Typically 30 to 55 years old. Tend to be very well educated and like to have wine with dinner several nights a week or more. Males tend to get into all the details of the wine, yet often women tend to be the buyers. Thus both are of equal importance.

They tend to be somewhat traditional in that they expect a wine label to look like a wine label and have the information they're looking for in a familiar manner.

These consumers believe the following: A “green” business strives to have a positive impact on the environment and community. It develops and practices business strategies that go beyond regulation and demonstrate commitment to a healthy and sustainable future. A green business adopts principles, policies, and practices that improve the quality of life for its customers and employees.

Update front wine bottle label. Two objectives: 1) Use new logo [attached] 2) We operate in an eco-friendly way and want to convey that message better. Our actions have been “green” but not our image.
Two things to be submitted: 1) A new label design shown in two color schemes to show where the color would change. 2) A color swatch showing 12 different earth tone/ “green”/ natural colors including PMS code for each. They should be in a consistent tonal range but different enough to easily discern

Details: We produce 12 different wines, so we’d like each one to have a different secondary color code that is subordinate but compatible to the main green color (PMS 350) in the logo, which should also be used elsewhere on the label. [There is the option to add a matching accent color to each of the12 wine colors.]
Label MUST be: 3” wide by 4-3/4” tall
The exact words to be included:
Yorkville Cellars “Y” logo
2010
Cabernet Sauvignon
Yorkville Highlands
Made with Organic Grapes from our Rennie Vineyard

Wants: A design that portrays the feeling of rural, chic, understated
Modern color patterns that convey a “green” image
Somewhat minimalistic
Like asymmetrical designs

Don't Wants: Photo’s. Designs not consistent with a premium product, or are overly fussy or old-fashioned; or not distinctive & therefore not memorable. Text that is difficult to read. Over-used Vineyard/wine imagery