We’ve been supplying architectural ironmongery to builders, joiners and shop fitters for over 40 years. We started out as a traditional Ironmonger’s shop and today, we deliver thousands of parcels every week to tradesmen all over the UK. No other dedicated ironmongery supplier stocks the huge range that we do, has the capability to fulfil orders on next day delivery – as standard (free on all orders over £45), with the options of ordering via freephone, refax, web, email or post.
Up until now we have used the same type of adverts in consumer press as we have trade press, so we want to test a new advertising concept to recruit customer’s from publications, such as Homebuilding & Renovating, Grand Designs, Selfbuild & Design, Built It etc
I have provided some imagery, you don't have to use it - please be as creative as you. Again, with the main message mentioned - its your interpretation, you don't have to use my copy.
See http://www.ironmongerydirect.com for more info.
These are hybrid magazines and they attract tradesmen and selfbuilders alike. Serious DIY’ers, property developers, property owners, interior designers working on refurbishment and new build projects.
Adverts in this type of publication are aspiration with a lifestyle approach, demonstrating high quality products often using insitu imagery or a stylish montage - see hoppe example image.
What do we want to say to them:
UK’s biggest range of quality ironmongery products.
Order up to 7.30pm for guaranteed overnight delivery.
What is the Call to action?
Request your FREE catalogue today (catalogue image in folder).
Freephone 080 168 28 28 Visit http://www.IronmongeryDirect.com
> UK’s biggest range - over 11,500 products in stock
> Order up to 7.30pm for guaranteed overnight delivery to home, site or office.
>Free delivery on all orders over £45
>Offering expert knowledge and technical support
>Ways to shop – browse entire range via free 700 page catalogue and on our website.
What our customers say:
Thank you for sending our order so quickly, we ordered at 7pm & received everything the following day - amazing!
Thank you for your phenomenally speedy and efficient service. My order was placed by phone yesterday and was delivered today.
I could not believe how fast we received our order - first class! We shall definitely recommend your company.
>Double winners ‘Outstanding Customer Service’ and ‘Niche Trade Supplier’ by ECMOD (European Catalogue & Mail Order Days).
>Finalists in the 2009 National Business Awards.
>Finalists in Essex Business Excellence awards.