3) The final piece to this puzzle is the special offer, which is a new concept... Group buying. This is based on the groupon model - see how it works here -http://www.groupon.co.uk/how-does-groupon-work
The Front of the flyer needs to balance Dotmaison with Orla Kiely. With a few headlines.
The back of the flyer needs to explain how it all works. So will mainly be a funky background (i like the idea of a bg including silhouette of people - ie group buying) with 5 bullet points on how it works.