Draka Marine Industry Ad

Draka

Draka Offshore is a unit of Draka Holding N.V., the only global cable company with a division dedicated to the marine, oil and subsea market. Draka employs more than 9,600 employees in 24 countries and had 2007 turnover (revenue) of €2.8 billion (US$3.8 billion).

Global expertise, local resources
With a complete product line, local inventory and personnel, and no time zone or language barriers, Draka Offshore has built a 30-year reputation as the most dependable provider of wire and cable solutions for offshore and land-based oil and gas operations.

Oil companies, drilling companies, engineering firms, and shipyards around the world rely on us to supply their maintenance, repair, and new-build projects.

visit http://www.Drakaoffshore.com for more information and especially view our background in the marine market segment.

1. Market situation overview. After a decade of un-precedent growth, the global marine business is in serious decline due to many factors. Those factors include the global economic recession putting downward pressure on international shipping of goods but also to some degree the over-building of the global fleet. Currently, the bulk container market is seeing a revitalization as the need for global commodities recovers. The tanker and container markets are in the midst of a historical down turn. New orders are off approximately 50-60% as the global market recovers. building of cruise vessels has essential stopped during the global downturn. Primarily focused in Europe this segment has been hit especially hard. Oil & Gas workboats continue to be built and order intake is highly dependent on oil price recovery. As for geography, China and Korea will continue to dominate this market with Japan building primarily for domestic owners.

Who are we talking to? Primary focus is on Asian shipbuilding yards and specific owners. Key titles include procurement, engineering and installers.

for more market and audience background see the attached creative platform.

We require a one page print ad for promotion in the Asian marine industry. The ad should follow the brand standard identified by the company (see attached Draka book of standards)

Our primary message for the marine/shipbuilding market is:
Draka offers the marine market an extensive line of quality wire and cables along with engineering support and on time delivery that provides maximum cost efficiency for shipyards.

See the attached creative platform for more details. Final layout will be needed in adobe acrobat with stock photo recommendations. Other files are provided for background. you can also visit our website at http://www.DrakaOffshore.com and view the marine segment information.