Design Vintage Poster for Hip Female Car Dealer Because its Fun
Jill M. needed a new print or packaging design and created a contest on 99designs.
A winner was selected from 23 designs submitted by 15 freelance designers.
One of the designers who made it happen
How Jill M. started their print or packaging design journey
Company name
Key Hyundai - Hyundai is hot and so are we...check us out at keycars.com
Overview
I am a third generation, female car dealer. I am launching a new referral program. I found a publication that quoted my grandfather in the early 1960's. He was talking about his revolutionary referral program. So, I am launching my "Vintage Referral Program". I want to get across two major points/evoke two major emotions: 1. feelings of nostalga for an era gone by; and 2. feeling of excitement that they can actually drive a new car for free if they refer 10 more more people. And, at levels before that, people can earn lots of free stuff.
Tell us a bit about who you are and the people you reach
It's an in-dealership, poster sized display for now but we spend $1mm a year in advertising and this is probably the launching pad for a huge referral campaign. Our customers are middle-class, salt of the earth type people. We are targetting people who are driven by FREE STUFF.
Requirements
I am looking for a vintage late 1950's/early 1960's feel. I want it to be crisp and clean. It can be full color. I'm attaching a basic layout. You are free to use artistic leeway and insert pictures and/or images where you see fit. My only requirement is that the text all gets in it and that you leave a space for a picture of my grandfather (which I will insert). It needs to be poster sized.
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