will give the url to the winner
My client is a hetero 40-something guy who does hair in Hollywood. He is very cool. Fit, tattooed, no piercings. He is equally comfortable with musicians, famous actors, and lawyers. He needs extra money because he's been paying for his dad's cancer treatments. He's so not a self-promoter and he is successful because he exudes cool. So, the challenge here is to make this feel like an insider's secret rather than a desperate attempt to drum up business.
what to convey:
cool, understated, retro, tattoos, not trying too hard. The stylist works here:
A lot of Hollywood people go there. It is a low profile place that's very high end and hip.
We are targeting people in their 20s-40s; 70% male/30% female. musicians, actors, lawyers, entertainment industry professionals. I guess we're trying to keep to the same demographic, but just get existing clients to pull in new, similar people. Brides fly in to get highlights and a cut with him, as much as dudes who are much less buffed and polished.
Please choose one of the 3 promotions in the text attachment to design. We'll take your Illustrator file and modify it for the other 2 you don't design. You'll see they have a similar format.
how and where used:
The coupon should be 4"x6" with bleed so that it can be easily printed on postcards. Also, we plan to put a thumbnail of the postcard on a website so that visitors who are given the web address can print the coupon.
text heavy concert posters (raincoats_poster.jpg), skate punk (skate_punk.jpg), homies (see homie.jpg, homies.jpg), frank sinatra (see frank-sinatra-mugshot.jpg), tiki (http://www.amazon.com/Tiki-Road-Trip-
conventional hair promotions - do a google search on "haircut coupon" and that's exactly what we DON'T like.
things to avoid
feminine colors, airbrushing, photos.
colors that appeal to males and females, but more males. Possibly some grungy texture. maybe red / gray /dark blue, but open to whatever is masculine without totally alienating women.
Illustrator file with font(s). Choose one of the 3 promotions included in the attachment promotion_text_3_versions.txt. We'll take your Illustrator file and modify it for the other 2 you don't design.