We are offering products and services in the telecommunications industry. Our objective is to entice customers to call our 1300 number to enter a competition to win prizes. Our benefit is that we can use their mobile numbers for further mobile advertising.
The target audience are people 16 and above, basically everyone using their mobile phones.
Attached example shows the main elements. The example however was developed by an amateur (as you can see :)). Although I like the principal idea, the colors are somehow not strong enough and it does not look "clean" enough.
The end product is a voucher sent out by letterbox drop on 180 - 200 GSM glossy paper. A "human" and a "dog" design are a basic idea, basically we want to use 2-4 variations of one design.
Size: 100mm(h) x 210mm(w), 0.5cm bleed. Resolution 300dpi, CMYK color.
I do not insist on the basic idea for the voucher, probably a design outside the square can give new inspiration.