The primary feelings/messages we are looking to communicate are Convenient, Innovative, Dynamic, Upstart, Simple, Streamlined, Intuitive, Successful:
• Dynamism: Being in venture capital, and an earlier stage organisation ourselves, we are investing in dynamic tech-enabled/disruptor businesses.
• Sophistication, insight and quality: whilst still a younger organisation, we need to avoid being flippant in our styling but not stodgy (as financial institutions often are perceived)
• Welcoming: the industry suffers from being opaque and aloof. We want to convey a more welcoming thematic.
• Passion: as serial entrepreneurs, technologists and investors, we need a thematic which conveys that focus and drive.
The corporate colours of CapitalPitch are black, white and blue (specifically #0081ff). The attached Branding Elements PDF provides some additional guidance on secondary colour schemes. And the presentation gives some idea as to the content (albeit its currently being comprehensively rewritten as it is way too convoluted).
We are very open to standard fonts that may be applicable (noting that the logo font is Prometo).