We need a postcard designed. It will be sent out via direct mail to solicit flight instructors to take our FIRC (as opposed to our competitors). Here's the breakdown:
1. First off, the postcard will be 8.5" by 5.5" and have two sides. It must meet the template specifications of the direct-mail company we're working with. I've attached that template for your reference (file called "Postcard Template.pdf").
2. The postcard should have our company logo on it and generally match the overall color scheme (there are a few options). I've attached a zip file with our company logo (and all the possible color variations) to this brief (called "AceCFI Company Logo.zip). Also, I've attached a screenshot of our website (file called "Website Screenshot.jpg") for reference as well. Unfortunately, the website is still under construction at this time, but the screenshot should provide you with a pretty decent idea of what it will look like.
3. The copy (i.e. the words that will go on the postcard) are attached to this brief as well (file name "Brochure Copy.docx). I've done my best to compress my message down to the most clear and succinct combination of words possible. Your challenge will be to make sure that those words are organized in a way that makes sense, and are easy to understand.
4. One of the main advantages (that I'm trying to portray to my customers) in taking my FIRC as opposed to someone else's is that it is more INTERESTING, because we cover interesting topics (like aviation accidents for example). As such, I've attached a picture of an airplane accident (file name "Aviation Accident.jpg") that you might be able to incorporate into the postcard to enhance the message. Furthermore, there are other advantages to our FIRC (zero paperwork, money back guarantee, etc.) that you may be able to sneak other images that go along with those advantages (all the advantages of my FIRC are spelled out on the "Brochure Copy" document. For example, another main advantage of our FIRC is that we require no paperwork, and it's sort of "hassle free" if you think of it that way. As such, maybe incorporate an image of a stack of paper or something along those lines. Just an idea). All in all, the challenge will be to convey as much information as possible (through the wording on the postcard and the images) while at the same time not looking cluttered, and/or confusing the recipient.
4. For your reference, I've attached several of my competitor's brochures and marketing materials. This should give you a general sense of what the brochure should -generally- look like. However, it goes without saying, that I'd like my brochure to look better. And when I say "better" I mean it should compel the reader's curiosity and make them want to take our FIRC instead of someone else's. Additionally, to further expand on the word "better": "better" may not necessarily mean "prettier" or "more flashy". Ultimately, the design of the postcard should ENHANCE the writing and the sales pitch and not -distract- from it. In some cases, a flashy postcard will do the trick, in other cases it wont. Also, it also might make sense to have certain parts of the postcard be flashy (like the pricing) or the "Best Value!" wording near the pricing, but maybe not. Whatever works best. I think you get the point.
5. I would like the final deliverable in PDF format and PSD format as well. Furthermore, as many other formats as possible are greatly appreciated (TIF, JPG, AI, EPS, etc.). This will help me if I should need to switch to a different direct mail company in the future.
I think that explains everything. If you have any questions or need anything clarified don't hesitate to ask.