We have created the following draft flyer, but we're really unhappy with the background and how it hangs together.
What we're looking for is some fresh, innovative ideas that match what we as a company do. Equally we want the flyer to abide with the KISS principal (Keep IT Stupidly Simple), which for us mean that the purpose of our tool has to be logical and immediately obvious. Furthermore users shouldn't have to hunt to find out how to download, or our contact details, etc.
You can reorganise and/or remove content we have given; although you should ideally aim to retain as much as you can - particularly on the front page. In the first design round we would rather you didn't compromise your design with our content - show us what you can do. However, remember most of our content is there fore a reason.
User feedback on the current flyer:
The Before and After on the front MUST remain, although they can look very different and your can suggest alternative formulas if you wish. User research show this to be the most effective aspect of our flyer. People get what the whole tools does in under 5 secs !. So nothing you do much detract from that. The image of the whole toolbar and Excel sheet also adds to this.
The user we presented this to didn't feel the text down the left side of the page was obvious, nor did they think to turn over.
Final design feel
- The tool is very simple to use the flyer needs to reflect this.
- Green is definitely the color theme. This is for MS Excel after all.
- The target audience are people who use MS Excel. This tends to be technical people such as Engineers, Scientists and Financiers (i.e. Accounts, traders in the city). However, we want to portray this program as a friendly helpful program.It is!
- It will mainly be distributed electronically as an attachment within email. So you must be able to read the small pictures on the back!. However, we also want a hard copy that we can distribute at conferences.
Attached are the current Indesign files we're using and associated images. Delivery should be back to us in indesign or illustrator, with associated images.
Final important point:
The product is now to be called 'Formula Render', which for short (i.e. in titles) will be shown as 'fx Render'. So for example, next to our logo you should have 'fx Render'. The 'fx' can be written in Italics and we're open to suggestions on the size, style and fonts used for the 'fx' versus the rest of the name.
Thanks and good luck